Curate, Create, Automate — 5 Great Social Media Apps

Most of us already have the staple social media apps — Facebook, Twitter, Instagram, Pinterest, etc — so this post is not really about those. This post is for anyone who wants to create great content for sharing on those social media platforms. Gone are the days when you had to bookmark everything interesting on the Internet and figure your way around the million and one features in Adobe Photoshop. If you want to curate, create, and automate your social media posts, but don’t know where to start, this post was written just for you!

Below is a handy list of the apps I’ll be sharing in this article. Please feel free to jump around:

Discover & Curate:








Discover & Curate


One of my all-time favorite apps is Pocket. Ever come across a really interesting article but you just have no time to read it? Pocket allows you to save those for later! Not only does it have a web version, there are also Android and iOS apps available. This means that you may save an article on your work computer and read it on your iPad on the commute home.

Pocket: Grid View
Pocket: List View

Recently, Pocket launched its Recommended tab, which is a pretty self-evident feature. It’s a great way to discover articles that you are likely to find interesting. As they wrote in the blog:

“Recommendations takes the absolute best content being saved across Pocket and tailors it to your own saving and reading habits. The result is a feed that’s completely unique and personalized to you, and is filled with the most interesting articles and videos you might have missed otherwise.” (emphasis mine)

The browser extension is one of my favorite Pocket tools. I’m one of those people who used to have 40 tabs open at the same time because there’s just so much to absorb! With the extension, you can save the article later (no copying and pasting of the URL) and tag it too.

Tagging is probably one of the best Pocket features for content curation. Aside from its usual use for classification, you could also hack it (by adding a specific tag, say, ‘blog this’) to sieve out the great stuff you want to share on social media. You can favorite and archive stuff you want to keep too.

Pocket also plays well with other apps and it’s unspeakably easy to send articles from your browser (mobile or desktop) to the app. You could also set up an IFTTT recipe to send articles to your blog drafts or an Evernote note.

Would you love Pocket? Sure! If you have tons of articles to read and are looking for a Read Later solution that has the tagging game down.



There are just too many blogs to follow and it’d be incredibly time-consuming if I had to manually visit them every single day, so pulling RSS feeds is one of my favorite ways to receive great content. RSS feeds basically pull all the great content from all over the internet and shove the into a place just for you. Feedly is one such magical place. It’s a great one-stop check-in for all your RSS feeds, and the interface is strangely soothing. Pulling so much information into one space can be overwhelming, but Feedly’s designers clearly know how to make your life easier in more ways than one.

Feedly: Today View

The setup of your account is probably the toughest part and it takes about 7 minutes. (Not super fast, like 5, if you’re particular like I am, but not really long, like 10.) After adding your favorite feeds and categorising them into their appropriate categories — I have ‘Business’, ‘Comics’, ‘Content & Social Media Marketing’, ‘Education’, ‘Philosophy’ and ‘Tech’ — all the recent unread articles mysteriously appear under the right topics. It’s really easy.

There’s also a Save Later function (if you aren’t saving them to Pocket) and a Shared Collections feature if you want to curate the articles right there in Feedly and share them with your friends.

One of my favorite Feedly features, that is remarkably easy to miss, is the Recently Read section. This contains a history of the articles you came across but perhaps forgot to save. (That happened to me with a Cyanide & Happiness comic strip and I was bummed for about 5 minutes till I discovered this feature.)

Would you love Feedly? I think so! If you want to organize your RSS feeds, or consolidate them in one easy-to-use space on the internet.



Gone are the days when you need to be Photoshop-savvy to produce social media-worthy graphics. Today, with drag-and-drop tools like Pablo and Canva, anyone can create great, shareable images. Best of all: both of these are free!


If you are looking for an incredibly simple tool to create simple images with text, Pablo by Buffer was created for you. (It’s free too!) Images do exceptionally well on social media so it’s really helpful to have an image or two ready for your content when you share it. (Read this Buffer blog post for more!)

Pablo: Example of image I created for a side-project

With Pablo, all you have to do is type or paste the text you want into its editing field and it automatically places it in an image for you.

Pablo interface

Customisation options include: a great selection of web fonts, font styles like bold, italics, etc, stock images that seem appropriate for a huge range of contexts, and the option to blur the background image or switch it to monochrome. You also have the option of customizing your image to different social networks with dimension options for Twitter/Facebook, Instagram, and Pinterest.

The Pablo experience is even better if you have the Buffer browser extension installed (more on Buffer later). With this, you can simply highlight text from any page you are reading and send it straight to Pablo. Its super super easy to use.

Pablo: Playing well with the Buffer extension


Would you love Pablo? Definitely, if you are looking for a super easy-to-use, no-frills image creator for text-oriented images!



If you’re looking for the ability to manage layers (like in Photoshop) but don’t want to deal with the complexity of the Photoshop interface, then Canva is probably right up your alley. It’s a powerful free tool that was created for people who want to design eye-catching graphics for any purpose — they have pre-set dimensions for any social media platform you can think of as well as any marketing collateral you may need to design, and you also have the option for setting custom dimensions.

Canva: easy starting point!

There’s a wide selection of icons, stock photos, and graphics, and incorporating them is as simple as dragging and dropping them into the canvas. Some of these elements are paid elements, which are clearly marked out. There is the option of uploading your own images if that’s what you’re up for.

Canva: Suggested designs and elements

You may also like that Canva saves your previous projects and collections for easy reference and you can copy these projects if you want to quickly replicate the settings from those. This is great for creating content marketing campaigns that are consistent with your brand.

Canva: Example of instagram graphics I created for a side-project
Canva: Example of instagram graphics I created for a side-project

Speaking of consistent brand imaging, Canva also has a wonderful resource, called Design School, where you can find blog posts, tutorials, and teaching materials to help anyone learn how to craft impactful visuals! Their instagram account is also a wonderful and quick way to pick up these tips. I love how they bring such value to the community.

With a plethora of design options and guidance on how to craft visuals, the possibilities are endless when it comes to creating great graphics of social media!

Would you love Canva? If you’re looking for a powerful, free graphic design tool, then yes!

Automate posts


Now that you’ve curated all the great content for sharing and created eye-catching graphics to go with your posts, the final step in the process is sharing all this content! You probably don’t want to inundate your audience with a barrage of posts and neither is it a great state of affairs if you were tethered to your computer all day manually publishing posts at their optimal posting times on social media. You may be on the market for a social media scheduling tool.

After trying out a couple of options, Buffer is my absolute favorite tool for this purpose. It integrates with Twitter, Facebook (Pages, Profiles, Groups), Google+ Pages, LinkedIn (Profiles, Page), and Pinterest, and the great people at Buffer are always working to meet all our social media posting needs so there may be more platforms available in future!

On the Individual plan, you can link 1 profile for each social account, and there’s always the option of upgrading to the Awesome plan for up to 10 profiles. The Awesome Plan also has the option to add RSS Feeds so you can Buffer them quickly! (Find out more here.)

With user’s convenience and experience at the top of their mind always, Buffer also plays very well with several popular apps. One of my favorites is the integration with Followerwonk, which analyzes the usage patterns of your followers and/or the people you are following in order to recommend the best times for you to post. With one click, your Followerwonk recommendations can be used to update your Buffer Twitter schedule to optimize your posting times to encourage engagement! Buffer also has its own Optimal Scheduling function, if that’s what you’re up for. The Power Scheduler tool also lets you repost the same content multiple times (based on a schedule) so that your message will definitely reach your audience. With these features, you know your post will reach your followers when they’re most likely to see it!

Buffer: Making scheduling less painful

With the Analytics function in Buffer, it’s also really easy to identify your best performing posts, which you can then ‘re-buffer’ (send it back to your Buffer queue) with the simple click of a button. This is a wonderful way to maintain engagement with your popular content over time.

Buffer: One click re-buffering

The browser extensions also make it easy to send great content straight to your profiles and you can share the same content to multiple profiles simultaneously. In case you forget to select more than one profile, a simple drag-and-drop to copy the post is also possible within your Dashboard! These functions are great if you have multiple networks in your social media strategy.

Buffer: The browser extension opens up this pop-up where you can toggle between the Simple Composer and Power Scheduler

With the browser extension, you can easily pull images from the page you want to schedule into the post you’re crafting. All you need to do is hover over the image and a ‘Share Image’ option pops up. It now also possible to schedule video posts, which are even better at promoting engagement than images!

Buffer: Pull images easily into your posts!

If I may be honest, though, it’s really the user interface that made me fall in love with the Buffer product. It’s truly an experience. Every step, from crafting posts, to reordering them, is incredibly intuitive and learning how to use Buffer takes a matter of minutes. There’s a huge community of users and fans on Twitter and Slack, which is testament to how wonderful the product is.

Would you love Buffer? Absolutely. This is a versatile product that works well for social media beginners as well as experts. Moreover, Buffer (the company) has the user in mind all the time, so you know the product will just keep getting better. Beside the amazing features mentioned (that’s not all of it, by the way!), the Happiness Heroes and Community Champions also do a fantastic job of supporting users through any queries or challenges. Win, win, win!

I’d love to hear your thoughts about what works for you! There are so many amazing apps out there and if you’d love another post on the other apps I have in mind, please drop me a tweet at @stephe_lee!

Musings Technology

3 reasons to be more positive on social media

Positivity is like the childhood best friend that we all take for granted: always there to catch us, always overlooked. It is interesting that most people easily extol the virtues of staying optimistic and upbeat, yet so much of social media is dominated by complaints and negativity. A recent article published in the MIT Technology Review sparked a reflection on this, and I’ve come to the conclusion that everyone, especially social media influencers, needs to be more proactive in promoting more positive engagement on social media. Here’s why…

1. Negative emotions stay with us for a longer time.

I took a course in Positive Psychology a while back and another on Coursera earlier this year, and one of the key concepts that struck me was ‘negativity bias’. Negativity bias is the notion that negative encounters have a greater impact on us than positive encounters. If you were to have one positive experience and one negative experience in one day, for instance, the negative one tends to ‘stick’ with you longer. Recall the times when one bad encounter just made the day suck overall — that’s what the positive psychologists are talking about.

As Jacob Burak discusses in this Aeon article, this bias has evolutionary origins but doesn’t serve us as well now that we no longer encounter the threats we used to:

“Of all the cognitive biases, the negative bias might have the most influence over our lives. Yet times have changed. No longer are we roaming the savannah, braving the harsh retribution of nature and a life on the move. The instinct that protected us through most of the years of our evolution is now often a drag – threatening our intimate relationships and destabilising our teams at work.”

If we’re always adopting a fight-or-flight response to the experiences that we have, and if we focus so greatly on negative encounters, we can often be paralysed by them or behave reactively instead of proactively. This defensive stance can hardly be conducive for our personal growth and the growth of our relationships.

While it is clear that negativity has a role to play in ensuring a realistic and grounded approach to the problems that we face (as Burak discusses in the last few paragraphs of his article), I hardly think that we need to actively seek it out, given our default inclination towards it. In other words: Yes, we need to confront the negatives in our lives to ensure that we’re not blindly optimistic, but our nature takes care of that for us anyway. Let’s not be shackled by them, but practice the practical wisdom to balance negative and positive consciously.

2. Positive emotions support individual growth and development, and resilience.

One of the first readings that students of Dr Barbara L. Fredrickson’s Positive Psychology course on Coursera encounter is her article entitled, ‘The Value of Positive Emotions’. (I strongly recommend it to everyone.) It’s an eye-opening piece that sheds light on how positive emotions are basically life-giving.

“Instead of solving problems of immediate survival, positive emotions solve problems concerning personal growth and development. Experiencing a positive emotion leads to states of mind and to modes of behavior that indirectly prepare an individual for later hard times.” (p. 332)

Dr Fredrickson coined the ‘Broaden and Build Theory’, which basically states that positive emotions broaden a person’s mindset (and attitude) and build a person’s internal resources for future challenges (see also The Broaden-and-Build Theory of Positive Emotions by Dr Barbara L. Fredrickson). While focusing on negative emotions promotes convergent perspectives that lead to myopic worldviews (I’m sure we know of some complainers who are completely resistant to seeing the silver lining, and we’ve all been there at some point!), positive emotions allow us to appreciate possibilities, exercise creativity, and take a more integrative perspective. When you’re in that zone, you’ll be able to see more than one way out of a bad situation and, interestingly enough, your positive experiences may be amplified.

3. Our social networks can amplify the impact of messages. This is especially so for influencers.

The MIT Technology Review article that sparked this reflection discussed a concept called the ‘Majority Illusion’ that was discovered by Kristina Lerman and her peers from the University of Southern California (original article here). The theory basically states that our networks can give the illusion that a certain phenomenon or attribute is more common than it actually is thanks to the influence of certain better-connected peers in our networks. Since some people are more well-connected than others, any information these people disseminate will have greater reach. This greater reach translates into greater transference of the information they share and hence can “skew the view from the ground”.* Just think of how some Twitter influencers’ tweets go viral through RTs and MTs thanks to the sheer number of followers they have.

“For a start, it shows how some content can spread globally while other similar content does not—the key is to start with a small number of well-connected early adopters fooling the rest of the network into thinking it is common.”

In turn, this means that if you have a certain degree of influence, what you choose to share can have greater ramifications than you intend. As the authors of the MIT Review article wrote:

“That might seem harmless when it comes to memes on Reddit or videos on YouTube. But it can have more insidious effects too. “Under some conditions, even a minority opinion can appear to be extremely popular locally,” say Lerman and co. That might explain how extreme views can sometimes spread so easily.”

Why even bother?

If we consider the implications of the 3 reasons together, it becomes clear that it’s good to stop and think before we post on social media. I often think about how a sour encounter with someone can put a downer on my day and amplify this on social media where (i) the encounter reaches more people, and (ii) the encounter lives for a much much longer time.

Since we all are predisposed with a negativity bias, yet positive emotions tend to be more conducive for our growth, and the majority illusion implies that our social networks can skew the gravity of certain ideas, isn’t it important for us to exercise more intention when we post? This is especially so if we have influence in our circles. Let us be more proactive in shaping the content that we and our peers encounter, and promote that which is life-giving.

In the words of dear Uncle Ben:

With great power, comes great responsibility.


Further reads:

Everything You Need to Know About Facebook’s Controversial Emotion Experiment — Wired

The Science of Positivity in Social Media — Buffer

Image Credits:

‘Sunrise’ by Susanne Nilson (Flickr)

Curated Dialogue

Pinterest: Another Tool In Your Social Media Arsenal

I am a big Pinterest fan. So much so that I signed up for a Buffer Awesome plan trial just to try out scheduling for Pinterest (I always feel bad spamming my fellow pinners with a barrage of pins). If that doesn’t convince you of the extent of my fangirling, let it be known that my partner has once remarked to me that “life isn’t a pinterest board.”

During a recent #bufferchat, I was excited to discuss this platform’s potential for promoting Hangouts on Air with some twitter friends (Hi, @jacobhenenberg & @JoelRRenner). Yes, it’s a little unconventional, but Pinterest’s particular strength in promoting the longevity of its pins makes it a valuable ally to your other social media efforts. While many of the engagements with my posts occur within a day of two of (re)pinning, I’ve found that many of the pins are liked and repinned weeks and months (sometimes a year!) after I’ve posted them up on my boards. Kevan of Buffer shares some insight into this in this recent article.

The longevity of pinned material makes Pinterest a great complement to Twitter, Facebook, and Instagram, which have a more immediate effect on engagement and conversion. A great marketing strategy that incorporates these platforms could drive interest and early engagement via the more timely platforms like the abovementioned Big 3 — articles, tweets, influencer endorsement, flashy pictures galore! — then ensure that interest doesn’t wane too much by pinning great relevant images (a little on this later), retweeting and resharing older articles, and posting images via Instagram.

Besides the longevity of pins, Pinterest is also great because:
  • It has an excellent UI that is beautiful and engaging
  • All pins and repins lead back to their sources, so credit’s (usually) given where credit’s due and you can drive traffic to your site even through repins
  • There’s a discovery-centric ethos that runs through the site, from clicking on repins to see the boards that an image has been pinned to (great for discovering likeminded folk) as well as the Related Pins and Also on These Boards features that direct you to similar boards/pins.
  • The Pinterest algorithm suggests boards that users may be interested in based on their pins and likes (look out for ‘Picked For You’ pins on the homepage)
What does this mean for you?
  • Pins (e.g. rich pins) can drive traffic and conversion if they are posted strategically. Pinterest’s considerable conversion rate means that it’s worth exploring it if you’ve already got your Facebook strategy down pat. (Read this HubSpot article for some impressive factoids.)
  • Consider pinning several engaging images that lead back to the same source. This gives a richer dimension to the content and ensures that more people can stumble upon your site through Pinterest’s wonderful discovery algorithm
  • An engaging pin can drive traffic to your site months after your article has been published!
  • A well-curated collection of boards can really set the visual tone for your brand. You can also leverage on Pinterest’s algorithm to reach out to users who are fans of similar brands
  • You can focus more on content (pins) and less on follower count since even non-followers can find your pins.

But what if you’re not trying to drive sales up for a product? As I suggested during the #bufferchat, it’s entirely possible to use this great platform for even something as unexpected as a Hangout on Air!

Here are some ways I can think of:
  • Complement the pre-Hangout promotion by pinning great images on both Instagram & Pinterest
  • Maintain post-Hangout engagement by pinning multiple relevant images that could capture the interest of audiences who didn’t manage to catch the ‘live’ Hangout on Air (direct them to the youtube video or your site)
  • Leverage on Pinterest’s collaborative feature on boards and get your Hangout guests to pin relevant material on a board. Each Hangout could have its own board!
  • Compile key insights from the Hangout on Air into an infographic. (Make it vertical for extra oomph!)
  • Share pins on your Facebook page to reach out to your Facebook fans who may not have known about your Pinterest page. Who knows, they may even click through to some older sites.

In any case, cross-check the demographics of your desired audience with these demographics from Pew Research Centre. Is your audience a little older, mostly female, and into arts and crafts? If so, there’s really no reason why you shouldn’t spend a little time pinning! Also, I wouldn’t worry about Pinterest being a more female-centric platform — male users are increasing by the year, and some of the best curators of pins that I’ve come across are men.

Want more?

Here’s an interesting interview with Pinterest’s ex-Partnerships Chief, Joanne Bradford, and Twitter’s President of Global Revenue & Partnerships, Adam Bain, on the Re/code Replay podcast.

Some great articles:

The 4 Biggest Pinterest Marketing Mistakes We Made (And How You Can Learn From Them)

17 Tips, Tools and Tricks To Improve Your Pinterest Marketing Strategy

12 Most Strategic Ways To Use Pinterest For Marketing

How To Use Pinterest For Business: The Definitive Guide

Pinterest For Business: Everything You Need To Know

5 Ways To Automate Your Pinterest Marketing Strategy

Pinterest’s Evan Sharp: Guys Are On Here, Too


Reading Pitstop: Words, oh, words

I recently received an email from Pocket (one of my all-time favourite apps) telling me that I’ve made it to the Top 5% of readers. Yes. I am now a verified bookworm-nerd. And I was quite pleased at the affirmation. Read till the end because I saved the best for last ♥

Instagram makes teens and celebrities angry by killing millions of spambots // Article, Social Media // I thought this was amusing because of the vitriol that’s spilling from those affected. The closing lines are also pretty funny.

What Happens to Our Brains When We Exercise and How it Makes Us Happier // Article, Fitness // I kid you not, this article literally got me out of bed one morning. Been trying to get back in my exercise groove and reading stuff like that is a small motivation.

How Exercise Changes Our DNA // Article, Fitness // I started exercising for health reasons, but the aesthetic ones can get in the way. Time and again, when I feel like cutting back because I’m happy with the way my body looks and feels, I come across a reminder like this that the goal is a long-term one. Look beyond the ‘now’.

The New Trophy Wife // Opinion, Relationships, Women // Love it or hate it, this writer speaks the truth about the evolution of the ideal wife. Some women hate this article because the term “trophy wife” suggests that a wife still only has instrumental value, others hate it because it sets the bar even higher than it previously was. I love it because while the bar may be set higher, becoming smarter than you currently are is, to me, more achievable than becoming more beautiful.

Vladimir Nabokov’s Passionate Love Letters to Vera and His Affectionate Bestiary of Nicknames for Her // Review, Letters, Literature, Love // I’m including this because underneath my practical, efficient, and utilitarian exterior is a great big softie — any non-corny, romantic sentiment will leave me much like a s’more. I’ll leave you with some lovely words:

“How can I explain to you, my happiness, my golden wonderful happiness, how much I am all yours — with all my memories, poems, outbursts, inner whirlwinds? Or explain that I cannot write a word without hearing how you will pronounce it — and can’t recall a single trifle I’ve lived through without regret — so sharp! — that we haven’t lived through it together — whether it’s the most, the most personal, intransmissible — or only some sunset or other at the bend of a road — you see what I mean, my happiness?


I swear — and the inkblot has nothing to do with it — I swear by all that’s dear to me, all I believe in — I swear that I have never loved before as I love you, — with such tenderness — to the point of tears — and with such a sense of radiance.”

“I simply want to tell you that somehow I can’t imagine life without you…

I love you, I want you, I need you unbearably… Your eyes — which shine so wonder-struck when, with your head thrown back, you tell something funny — your eyes, your voice, lips, your shoulders — so light, sunny…”

Oh, words.